Further to my post over of the A1-Forum and my tweets, etc. I would like to confirm the date and details of the Audi A1 UK launch.
The Audi A1 will launch on Saturday 13th November 2010 at Battersea Power Station with entertainment from 9:30am until 4PM.
This will be a closed event where the only people invited will be:
- Approx 100 customers (1 from each dealer)
- Audi UK representatives collecting demonstrators
- Audi Dealer representatives collecting demonstrators and hosting guests
The only customers that will be eligible are ones that have a car that is due to be delivered before the end of the first week of November. Each dealer will be provided with a list of eligible customers and asked to select just one. this customer will be contacted by the dealer to complete paperwork, etc and given a 45 minute time slot for the Battersea event, dependant on their geographical location.
On arrival guests will be welcome to enjoy the entertainment and refreshments provided. There car will be presented to them at their time slot, where their salesman/handover specialist will go over controls, etc. Following that the customer will be given the opportunity to partake in an ‘Iconic City Tour’. This escorted drive takes around 30-minutes and takes in several sights of london.
Audi hope that the high level of entertainment provided and the atmosphere will be enough to keep everybody there until 4PM, where the event culmulates in a mass drive-away of upto 300 Audi A1s! This will no doubt be a day to remember and will once again get Audi UK in the papers. The dealer staff attending will bring back their demonstrators ready for the normal A1 launch.
The centre launch of the Audi A1 will take place the following weekend. This will be an opportunity for customers to collect their cars and for interested parties to experience and actually drive the cars.
Our local dealer, Poole Audi, will be getting 2 demonstrators for this event and 1, possibly 2 showroom cars, with the rest of their fleet arriving over the next few months.
I have more details here on the launch event and so will add more detail on the launch date of the Audi A1 Owners Club.
Don’t forget to follow us for more information!
Discuss this over on the A1-Forum: www.a1-forum.co.uk
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